10 Oct
2018
10 Oct
'18
11:44 p.m.
Nick Thomas wrote:
If I set a non-technical friend up with delta, I also
don't want to
have to start the conversation with "just create another account". I
worry that would harm adoption.
Yep. Can't agree more.
Note that this is a purely product/marketing POV - I appreciate the
technical challenge.
Hard to say what's the larger prob - losing users at the top of the
funnel ("can't be bothered to set this up"), or later during heavy use
("ugh, this is so confusing with mail showing up in triplicate"). But
my instincts would always prefer getting maximal adoption initially;
much easier then to get data on why users leave (and do the math from
above without much guesswork).
Cheers,
-- Thorsten